Adele Baaini

Adele Baaini says branding plays a critical role in shaping consumer purchasing power by influencing perceptions, emotions, and trust. When a brand establishes a strong identity, it creates an emotional connection that can drive customers to choose its products over others, even if there are cheaper alternatives. This connection often leads to customer loyalty, which increases the likelihood of repeat purchases. For instance, a consumer may feel more confident buying a well-known brand due to its perceived quality and reliability, even if a similar, lesser-known product is available.  A well-executed brand strategy can enhance perceived value, allowing companies to charge premium prices. Consumers are often willing to pay more for a brand they recognize and trust, which boosts the brand's profit margin. Additionally, branding impacts purchasing power by reducing the time consumers spend on decision-making. Familiar brands with a clear reputation make the buying process simpler and